Vibrant Hub for Beauty Industry

The beauty industry’s 22nd edition of Beautyexpo and the 19th edition of Cosmobeauté Malaysia (BECBM) 2024 marked a significant milestone, celebrating a new era defined by innovation and inclusivity. Held at the Kuala Lumpur Convention Centre, the four-day event concluded on Oct 6, showcasing creativity, innovation, and excellence.

Beautyexpo celebrates innovation and inclusivity.

Organized by Informa Markets and powered by Cosmoprof Asia, the exhibition received endorsements from the Global Association of the Exhibition Industry and the Malaysia External Trade Development Corporation (Matrade), solidifying its status as a cornerstone of the beauty sector. With a lineup of 1,000 leading beauty brands and nearly 400 exhibitors from 13 countries, the exhibition served as a vibrant hub for global beauty innovation.

Industry leaders from Malaysia, Australia, China, Hong Kong, India, Indonesia, Ireland, Italy, Japan, South Korea, Singapore, Taiwan, and Thailand gathered to unveil the future of beauty. Attendees explored diverse sectors, including aesthetics and spa, hair and nail, and the latest advancements in professional beauty products and skincare.

Deputy Women, Family, and Community Development Minister Datuk Seri Dr. Noraini Ahmad launched the exhibition, highlighting its broader impact: “This event exemplifies the spirit of opportunity that has always defined the beauty industry, creating numerous prospects for aspiring entrepreneurs within our communities.”

The exhibition featured dedicated pavilions for China, South Korea, Singapore, and Taiwan, highlighting the global nature of the beauty industry. Organizers anticipated welcoming over 15,000 visitors from 40 countries, reinforcing the show’s stature as a convergence point for beauty professionals.

Abdul Rahman Mamat, the organizing chairman, expressed excitement about the international participation, especially the largest Korean Pavilion to date, reflecting the immense popularity of Korean beauty products in Malaysia and the region. He also noted the active participation of Chinese brands, showcasing their growth and innovation in recent years.

This year’s Beautyexpo & Cosmobeauté Malaysia also introduced the Halal Beauty Zone, supported by the Halal Development Corporation (HDC). Khairul Azwan Harun, chairman of HDC, emphasized the zone's significance, stating, “By introducing the Halal Beauty Zone at this year’s expo, we are not just showcasing products; we are opening doors to opportunities.” He highlighted the commitment to delivering products aligned with consumers' ethical and personal values, further strengthening Malaysia's global leadership in the halal industry.